- Title
- Reevaluating green marketing: a strategic approach
- Creator
- Polonsky, Michael Jay; Rosenberger III, Philip J.
- Relation
- Business Horizons Vol. 44, Issue 5, p. 21-30
- Publisher Link
- http://dx.doi.org/10.1016/S0007-6813(01)80057-4
- Publisher
- JAI Press Inc.
- Resource Type
- journal article
- Date
- 2001
- Subject
- green marketing; marketing techniques
- Identifier
- http://hdl.handle.net/1959.13/27053
- Identifier
- uon:1323
- Identifier
- ISSN:0007-6813
- Language
- eng
- Reviewed
- Hits: 1560
- Visitors: 1992
- Downloads: 0
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